Project Goals & Value Proposition

Determine your value proposition:

As you talk to your users and learn about their needs, your value proposition will become more clear.

User Interview Script

Conduct 3-5 user interviews. Submit your interview script.

User Interview Insights

Submit your notes from each interview. What did you learn?

Two Personas

Based on your interviews, submit 2-3 personas created on Figma.

Information Architecture

Build out the IA of your product. Not every page you map out will have to be sketched and designed but a detailed IA will help you see your product on a high level.

2 User Flows